Who doesn’t love having the chance to bag some free swag? Sweepstakes are a simple and relatively inexpensive way to drive some serious traffic to your site and to build a team of advocates for your brand. Successful sweepstakes can … Read More
Author Archives: Jennifer
A Guide to Social Media Contests, Sweepstakes and Their Legality
The age of social media has rapidly transformed the way we communicate and do business. Almost everyone with a mobile device or access to the internet is connected to social media. Facebook has 2.32 billion monthly active users according to … Read More
10 Creative Social Media Contest and Sweepstakes Ideas
These days, running a successful business is all about creative adaptation. One thing you cannot afford to get left behind on is social media trends. These days, companies both big and small are getting their clients involved in sweepstakes and … Read More
10 Sweepstakes Acronyms You Should Know Before Launch
Sweepstakes and contests have existed in many different forms since the 1940s, and they are not showing any signs of waning in popularity. But when you are ready to launch a new sweepstakes, you’ve got to know the lingo. AMOE, … Read More
How to Create an Amazing Promotional Campaign
When it comes to marketing your business, brand, product or service a good promotional campaign can provide amazing results. Sweepstakes, contests and games are a great way to spread the word, increase sales, grow your email list and earn new … Read More
No Purchase Necessary Law & Giveaways
Raise your hand if you’ve totally confused by the “no purchase necessary” rule. If you’re waving that hand high, you are not alone. Most brands agree that it totally defeats their marketing objective to let consumers enter their sweepstakes for … Read More
The Facebook Promotion Guidelines You Need to Know Before Running a Sweepstakes or Contest
If you want to ensure your next Facebook promotion is a success, you’ll want to stay on top of the latest and greatest Facebook Promotion Guidelines. Since Facebook is constantly changing their Algorithms and policies for businesses and pages, it’s … Read More
7 Key Differences Between Sweepstakes and Contests
Clients often interchange the words “sweepstakes” or “giveaways” and “contest” when describing their promotion, but the actual terminology you use to advertise your promotion to the public (and, state regulators) can get you in hot water (or keep you out … Read More
5 Facebook Giveaway Rules Every Marketer Should Know
If you’re familiar with social media, you know the algorithms are ever changing. Facebook in particular makes changes quite frequently! Luckily, their rules and requirements for running a giveaway or other promotion using their platform have stayed fairly consistent over … Read More
COPPA Compliant Sweepstakes and How to Run Them
If you’re a kid at heart, strumming up an awesome idea for a promotion for the littles is a dream. But, this is not the time to test boundaries! There are very specific rules laid out for online promotions geared … Read More