Sweepstakes are a great way to grow your business, promote new products and launches, generate leads, and increase sales. But in order to ensure a successful outcome, you’ve got to have a few good giveaway ideas up your sleeve, adhere … Read More
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Sweepstakes Laws in New York
Residents of New York receive millions of invitations to participate in sweepstakes each year. But since many of those invitations are fraudulent, the state’s attorney general and consumer protection divisions keep a watchful eye on all sweepstakes (even those run … Read More
Sweepstakes Laws in Michigan and Ohio
Like many states across the US, the states of Michigan and Ohio follow general promotion laws and guidelines, and both require material terms—such as promotion start and end dates, entry instructions, description of how winners will be determined, and prize … Read More
Sweepstakes Laws in Florida
Like New York, the state of Florida is clear on its laws surrounding game promotions, which include contests, games of chance, and sweepstakes. These laws protect consumers, and the state will enforce the laws with penalties, including legal recourse and … Read More
Sweepstakes Laws in Rhode Island
Rhode Island is the third US state that requires sponsors to submit certain chance promotions to the state for registration before the promotion goes live. New York and Florida also impose registration and bond requirements for games of chance. Defining … Read More
How to Grow Your Business and Brand with Influencer Marketing
What is influencer marketing? You’ve probably heard the term quite frequently the past few years as it has risen to popularity. Let’s start with what an influencer is: An influencer is an individual with a highly engaged and loyal audience … Read More
6 Tips for a Successful Instagram Giveaway
Running an Instagram contest is a great way to grow your following and generate leads, but it is important that you know and understand Instagram giveaway rules before getting started. Gaining new followers on Instagram can sometimes be difficult. It … Read More
How to Run a Giveaway on Twitter
Hosting contests and sweepstakes through your Twitter profile can be an effective way to take your marketing to a whole new level. A level that increases your followers, which can produce a massive ROI. Whether you’re a creative individual, small … Read More
Sweepstakes and the Law: How to Stay Legally Compliant
Running a sweepstakes or contest and what you need to know about promoting it while ensuring it observes all federal and state-level legal restrictions. Running sweepstakes and contests can boost your sales while also providing the rush of excitement of … Read More
16 Ways to Promote Your Sweepstakes
Who doesn’t love having the chance to bag some free swag? Sweepstakes are a simple and relatively inexpensive way to drive some serious traffic to your site and to build a team of advocates for your brand. Successful sweepstakes can … Read More