If you are starting a promotional marketing campaign in the state of North Carolina, it’s important to know the state laws regarding sweepstakes and promotions. In the United States, law enforcement around promotion and North Carolina sweepstakes law can be … Read More
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Sweepstakes Laws in Utah
Each state has specific promotion laws that you should take into consideration when developing new online marketing campaigns, like sweepstakes. Utah has some crucial differences in its state-specific sweepstakes and contest laws, including stipulations on the odds of winning and … Read More
Sweepstakes Laws in Illinois
Online sweepstakes can be a great tool to increase brand awareness and drive traffic to your website, but you can easily run afoul of Illinois sweepstakes law. Getting legal advice from an experienced sweepstakes administrator can help you avoid legal … Read More
What Is Promotional Marketing?
Promotion marketing is any message that incentivizes targeted consumers to take action immediately. That action will depend on the goal of your campaign. It may be to enter a contest, learn more about your brand, or buy one of your … Read More
Building an Effective Sweepstakes Marketing Strategy
Your firm might not be able to host the biggest sweepstakes in history, but you can still cash in on contest marketing. By using a smart strategy, you can use this tool to promote your business, get more leads, and … Read More
How to Choose a Sweepstakes Fulfillment Company
Sweepstakes provide companies with a cost-effective way to build buzz. Clients love them, and there’s no question that they boost business. From a logistical side, however, they can present a number of challenges. Understanding sweepstakes regulations and laws across various … Read More
Sweepstakes Laws in Colorado
The state of Colorado follows general promotion laws and guidelines, including the requirement for material terms (aka official rules and legal disclaimers) that reflect the promotion start and end dates, how to enter, description of how winners will be selected, … Read More
5 Benefits to Working With Sweepstakes Administrators
Launching a sweepstakes, contest, or game takes a lot of work. While some businesses elect to do the research and risk it alone, most brands turn to sweepstakes administrators to help them get the job done. Here are five benefits … Read More
6 Types of Interactive Marketing Content That Inspire, Engage, and Convert
In an online world saturated with content, your brand has to stand out. An easy way to do that is to elevate your marketing beyond just pursuing engagement. The engagement you earn online—in the form of likes, comments, follows, and … Read More