The state of Colorado follows general promotion laws and guidelines, including the requirement for material terms (aka official rules and legal disclaimers) that reflect the promotion start and end dates, how to enter, description of how winners will be selected, … Read More
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5 Benefits to Working With Sweepstakes Administrators
Launching a sweepstakes, contest, or game takes a lot of work. While some businesses elect to do the research and risk it alone, most brands turn to sweepstakes administrators to help them get the job done. Here are five benefits … Read More
6 Types of Interactive Marketing Content That Inspire, Engage, and Convert
In an online world saturated with content, your brand has to stand out. An easy way to do that is to elevate your marketing beyond just pursuing engagement. The engagement you earn online—in the form of likes, comments, follows, and … Read More
How to Run a Profitable Giveaway
Giveaways are an excellent strategic marketing tool. For just a small cost to your brand, a social media giveaway provides plenty of return on investment. It amplifies the benefits you get from regular social media engagement and creates strong, positive … Read More
International Sweepstakes & Contest Laws You Need to Know
Sweepstakes and contest laws can get tricky in the US. But they can become even more complex (and expensive) when you want to allow residents of other countries to participate. While international promotions are not impossible, you’ll want to make … Read More
Sweepstakes Legal Rules & Requirements for Your Next Promotion
Planning to run a sweepstakes? Online giveaways have been and continue to be one of the best ways for brands and agencies to grow their email lists, engage their social audience, spread brand awareness and increase sales. Because sweepstakes, contests … Read More
10 Creative Giveaway Ideas and Over 20 Ways to Promote Them
Sweepstakes are a great way to grow your business, promote new products and launches, generate leads, and increase sales. But in order to ensure a successful outcome, you’ve got to have a few good giveaway ideas up your sleeve, adhere … Read More
Sweepstakes Laws in New York
Residents of New York receive millions of invitations to participate in sweepstakes each year. But since many of those invitations are fraudulent, the state’s attorney general and consumer protection divisions keep a watchful eye on all sweepstakes (even those run … Read More
Sweepstakes Laws in Michigan and Ohio
Like many states across the US, the states of Michigan and Ohio follow general promotion laws and guidelines, and both require material terms—such as promotion start and end dates, entry instructions, description of how winners will be determined, and prize … Read More