Texas Sweepstakes Law

If you are starting a promotional marketing campaign in the state of Texas, it’s important to know the state laws regarding sweepstakes and promotions. In the United States, law enforcement around promotion and Texas sweepstakes law can be quite complex, … Read More

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How to Run Concert & Event Ticket Giveaways

The digital leap has created a unique environment for planning concerts and other events, and many organizers are searching for fresh ticket giveaway ideas. Hundreds of thousands of people look forward to these group social activities, but lingering worries about … Read More

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Radio Station Giveaway & Contest Ideas

Radio advertising has been around since the 1920s, but despite the emergence of television, the internet, and social media, radio remains a powerful force in media consumption and reaching consumers. Americans still turn to ‘the wireless’ for talk and music … Read More

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9 Small Business Giveaway Ideas

Small businesses are always looking for ways they can garner the attention of new customers. If your online and social media marketing campaigns are not working the way you would like, try to spruce them up by launching a giveaway. … Read More

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Sweepstakes Laws in North Carolina

If you are starting a promotional marketing campaign in the state of North Carolina, it’s important to know the state laws regarding sweepstakes and promotions. In the United States, law enforcement around promotion and North Carolina sweepstakes law can be … Read More

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Sweepstakes Laws in Utah

Each state has specific promotion laws that you should take into consideration when developing new online marketing campaigns, like sweepstakes. Utah has some crucial differences in its state-specific sweepstakes and contest laws, including stipulations on the odds of winning and … Read More

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Sweepstakes Laws in Illinois

Online sweepstakes can be a great tool to increase brand awareness and drive traffic to your website, but you can easily run afoul of Illinois sweepstakes law. Getting legal advice from an experienced sweepstakes administrator can help you avoid legal … Read More

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How to Build Your Email List Using Sweepstakes and Contests

Email is a highly effective channel that marketers frequently use to leverage sales and convert leads into consumers. Although it’s an older method than social media marketing, direct email marketing can prove very effective with particular demographic groups. For this … Read More

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What Is Promotional Marketing?

Promotion marketing is any message that incentivizes targeted consumers to take action immediately. That action will depend on the goal of your campaign. It may be to enter a contest, learn more about your brand, or buy one of your … Read More

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Building an Effective Sweepstakes Marketing Strategy

Your firm might not be able to host the biggest sweepstakes in history, but you can still cash in on contest marketing. By using a smart strategy, you can use this tool to promote your business, get more leads, and … Read More

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