Who We Are


Our Story

NSC is rooted with a rich history of entrepreneurial spirit dating back to 1988. Founded as a result of two former companies – The National Sweepstakes Company and its parent company, Idea Connections, Inc., NSC has experienced quite the evolution.In its original state, Idea Connections, Inc. was a marketing firm with ties to the promotional industry. As the need for promotional services continued to rise, it felt natural to launch a business with promotion administration being its core focus (The National Sweepstakes Company). The two companies were a perfect fit for any business needing true turn-key services – by both handling the creative and marketing aspects of a promotion, while also offering the administration pieces to ensure legal compliance.Throughout the history of The National Sweepstakes Company, the continuity of management and vision has propelled the company into what it is today. After over twenty years of growth and innovation within the promotional marketplace, the company continues to thrive as National Sweepstakes Company, LLC.

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Our Team

Over 20 years in the business has helped us perfect our process and build a team willing to rise to the occasion in order to bring your vision to life. We’re passionate, driven, goal oriented and dedicated to growing and maintaining the wonderful client relationships we are so lucky to have.Whether you're interacting with our accounting team, legal group, fulfillment department or sales - we're in it for the long haul. Here’s a few of the faces you’ll become most familiar with.


Teri Pierce

Owner / President
Teri began her career in California as an Operations Manager for a large skill crane company, where she oversaw daily operations and handled over 20 regional managers. She later worked alongside a professional motivational speaker which motivated her to take her career to the next level.After making her way to Rochester in 2003, she landed an Account Rep position at National Sweepstakes Company. Here, she quickly learned the promotional marketing ropes – realizing her passion for this incredibly rewarding and fast paced industry.Parlaying her growing knowledge and expertise she was promoted to Managing Director, where she facilitated the management of new business development, client relationships and the administration of promotions.After taking partial ownership in 2011, she continued to assist over 100 clients in implementing their sweepstakes, contests and games. And, in May of 2017, she assumed full ownership of NSC – energized to continue to grow the business for years to come.

Jennifer Valentino

Marketing / Account Manager
Jennifer found her love of working in a marketing/promotional field just out of high school when afforded a position as the Director of Public Relations and Advertising at a multi-franchise automobile dealership.Five years later, she was drawn to expand upon her experience by assisting in the launch of a new company and facilitating the integration of its product into the retail market.Through her travels from Miami to Virginia Beach, Jennifer has shared in the management of a family owned printing company and worked independently as a Certified Signing Agent in the Mortgage and Loan industry.Eventually drawn back to her home town of Rochester, she established a 13 year relationship with NSC, managing over 100 Clients as an Promotions Manager. Now, a Marketing and Account Manager, she oversees NSC’s internal sales and marketing strategies, including SEO / PPC management and new business development.

We Love What We Do

When it comes to creating personalized relationships and custom solutions, we know how to be leaders. We take pride in the partnerships we build with our clients from the first point of contact, through each promotion held thereafter. Here’s a couple reasons why we’re the right choice for your next promotion:

Lightning Speed Response Time

We know that if you wanted to “take a number” you’d visit your local deli. That’s why we treat every client as our top priority. Here, you will never feel like you are “just another customer”. We’re just not built that way.

Stellar Customer Service

We'll ensure you have one dedicated project and account lead who will spearhead all aspects of your promotion’s administration. That’s one name, one phone number, one email address.

Years of Experience

Our clients benefit from years of know-how and a continued thirst for growth & knowledge – our staff is invested in this company, which means we are invested in you too.

One-stop Shop

We are a true “one-stop shop” for promotion administration & fulfillment services, offering a $2 million Errors & Omissions policy.

Budget Savvy

We strive to stay competitive in pricing and have the flexibility to work within our client’s budgets. We’re experts at structuring promotions to meet marketing objectives in a cost effective way so that you don’t have to worry about unexpected surprises.

We Appreciate You!

Every client and relationship, big or small, is equally important to us. We are committed to our relationship and want to make sure you stick with us for years to come.

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