Sweepstakes Laws in Colorado

The state of Colorado follows general promotion laws and guidelines, including the requirement for material terms (aka official rules and legal disclaimers) that reflect the promotion start and end dates, how to enter, description of how winners will be selected, … Read More

5 Benefits to Working With Sweepstakes Administrators

Launching a sweepstakes, contest, or game takes a lot of work. While some businesses elect to do the research and risk it alone, most brands turn to sweepstakes administrators to help them get the job done. Here are five benefits … Read More

6 Types of Interactive Marketing Content That Inspire, Engage, and Convert

In an online world saturated with content, your brand has to stand out. An easy way to do that is to elevate your marketing beyond just pursuing engagement. The engagement you earn online—in the form of likes, comments, follows, and … Read More

How to Attract More Contest Entries by Creating a Dedicated Landing Page

If you’re on social media, you see sweepstakes and contests pop up all the time. It doesn’t matter whether you’re offering a product or service: Sweepstakes and contests are an easy way for any business to build their following, increase … Read More

How to Run a Profitable Giveaway

Giveaways are an excellent strategic marketing tool. For just a small cost to your brand, a social media giveaway provides plenty of return on investment. It amplifies the benefits you get from regular social media engagement and creates strong, positive … Read More