Incentive programs are an excellent way to motivate employees, encourage customer loyalty, and stimulate short-term sales. Marketing companies use the term incentive to refer to any benefit you offer your customers. However, there are several different types of incentive promotions … Read More
Author Archives: Jennifer Valentino
8 Mother’s Day Giveaway and Contest Ideas
It’s essential to show love for our mothers whenever possible. But especially during Mother’s Day season, families work hard to find the perfect gift to show their mom they care. Mother’s Day is the perfect time for businesses to market … Read More
Sweepstakes Laws in Pennsylvania
Effective marketing has become critical with the rise of the internet and online marketplaces. Social media and online platforms add to already existing marketing methods and provide the opportunity for widespread initiatives like sweepstakes, giveaways, and contests. When considering one … Read More
Sweepstakes Laws in Tennessee
With the rise of TikTok, Instagram, and other influential social media platforms, businesses are constantly learning new and exciting ways to market their products and services. One proven niche marketing strategy is having a sweepstake or contest that teaches potential … Read More
Sweepstakes Laws in Connecticut
Running sweepstakes or giveaways are an excellent way to increase interest in your products and attract new customers. However, before you launch your contest, you’ll need to be aware of the laws in Connecticut to ensure the state doesn’t classify … Read More
Sweepstakes Laws in Massachusetts
Have you been considering running a sweepstakes to promote your Massachusetts-based brand? Marketing promotions such as sweepstakes and contests can boost brand awareness, generate leads, increase sales, and engage customers. In the U.S., federal and state laws govern sweepstakes. Before … Read More
What Is COPPA?
COPPA stands for: The Children’s Online Privacy and Protection Act. In essence, COPPA is a United States law stipulating what websites or online services need to do to comply with specific regulations for protecting children. Any websites or online services … Read More
Why Do You Need an Affidavit to Claim Sweepstakes Prizes?
Sweepstakes have fabulous prizes that drive people to businesses they’ve never been to, just for a random shot at winning. And when they do win, it’s the most exciting feeling in the world. Sweepstakes hosts have a legal obligation to … Read More
Are Legal Disclaimers Necessary When Marketing a Sweepstakes?
A promotion, giveaway, or sweepstakes is a great way to expand your business and create great user-generated content. You can gain more brand recognition, bring in new customers, and even go viral on social media. However, you might be wondering … Read More