If you’re on social media, you see sweepstakes and contests pop up all the time. It doesn’t matter whether you’re offering a product or service: Sweepstakes and contests are an easy way for any business to build their following, increase … Read More
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Promotion Tips, Updates, & News
How to Run a Profitable Giveaway
Giveaways are an excellent strategic marketing tool. For just a small cost to your brand, a social media giveaway provides plenty of return on investment. It amplifies the benefits you get from regular social media engagement and creates strong, positive … Read More
International Sweepstakes & Contest Laws You Need to Know
Sweepstakes and contest laws can get tricky in the US. But they can become even more complex (and expensive) when you want to allow residents of other countries to participate. While international promotions are not impossible, you’ll want to make … Read More
Sweepstakes Legal Rules & Requirements for Your Next Promotion
Planning to run a sweepstakes? Online giveaways have been and continue to be one of the best ways for brands and agencies to grow their email lists, engage their social audience, spread brand awareness and increase sales. Because sweepstakes, contests … Read More
10 Creative Giveaway Ideas and Over 20 Ways to Promote Them
Sweepstakes are a great way to grow your business, promote new products and launches, generate leads, and increase sales. But in order to ensure a successful outcome, you’ve got to have a few good giveaway ideas up your sleeve, adhere … Read More
Sweepstakes Laws in New York
Residents of New York receive millions of invitations to participate in sweepstakes each year. But since many of those invitations are fraudulent, the state’s attorney general and consumer protection divisions keep a watchful eye on all sweepstakes (even those run … Read More
Sweepstakes Laws in Michigan and Ohio
Like many states across the US, the states of Michigan and Ohio follow general promotion laws and guidelines, and both require material terms—such as promotion start and end dates, entry instructions, description of how winners will be determined, and prize … Read More
Sweepstakes Laws in Florida
Like New York, the state of Florida is clear on its laws surrounding game promotions, which include contests, games of chance, and sweepstakes. These laws protect consumers, and the state will enforce the laws with penalties, including legal recourse and … Read More
Sweepstakes Laws in Rhode Island
Rhode Island is the third US state that requires sponsors to submit certain chance promotions to the state for registration before the promotion goes live. New York and Florida also impose registration and bond requirements for games of chance. Defining … Read More
How to Grow Your Business and Brand with Influencer Marketing
What is influencer marketing? You’ve probably heard the term quite frequently the past few years as it has risen to popularity. Let’s start with what an influencer is: An influencer is an individual with a highly engaged and loyal audience … Read More