Radio advertising has been around since the 1920s, but despite the emergence of television, the internet, and social media, radio remains a powerful force in media consumption and reaching consumers. Americans still turn to ‘the wireless’ for talk and music … Read More
9 Small Business Giveaway Ideas
Small businesses are always looking for ways they can garner the attention of new customers. If your online and social media marketing campaigns are not working the way you would like, try to spruce them up by launching a giveaway. … Read More
Sweepstakes Laws in North Carolina
If you are starting a promotional marketing campaign in the state of North Carolina, it’s important to know the state laws regarding sweepstakes and promotions. In the United States, law enforcement around promotion and North Carolina sweepstakes law can be … Read More
Sweepstakes Laws in Utah
Each state has specific promotion laws that you should take into consideration when developing new online marketing campaigns, like sweepstakes. Utah has some crucial differences in its state-specific sweepstakes and contest laws, including stipulations on the odds of winning and … Read More
Sweepstakes Laws in Illinois
Online sweepstakes can be a great tool to increase brand awareness and drive traffic to your website, but you can easily run afoul of Illinois sweepstakes law. Getting legal advice from an experienced sweepstakes administrator can help you avoid legal … Read More
What Is Promotional Marketing?
Promotion marketing is any message that incentivizes targeted consumers to take action immediately. That action will depend on the goal of your campaign. It may be to enter a contest, learn more about your brand, or buy one of your … Read More
Building an Effective Sweepstakes Marketing Strategy
Your firm might not be able to host the biggest sweepstakes in history, but you can still cash in on contest marketing. By using a smart strategy, you can use this tool to promote your business, get more leads, and … Read More
How to Choose a Sweepstakes Fulfillment Company
Sweepstakes provide companies with a cost-effective way to build buzz. Clients love them, and there’s no question that they boost business. From a logistical side, however, they can present a number of challenges. Understanding sweepstakes regulations and laws across various … Read More
Sweepstakes Laws in Colorado
The state of Colorado follows general promotion laws and guidelines, including the requirement for material terms (aka official rules and legal disclaimers) that reflect the promotion start and end dates, how to enter, description of how winners will be selected, … Read More