Email is a highly effective channel that marketers frequently use to leverage sales and convert leads into consumers. Although it’s an older method than social media marketing, direct email marketing can prove very effective with particular demographic groups. For this … Read More
Author Archives: Jennifer
What Is Promotional Marketing?
Promotion marketing is any message that incentivizes targeted consumers to take action immediately. That action will depend on the goal of your campaign. It may be to enter a contest, learn more about your brand, or buy one of your … Read More
Building an Effective Sweepstakes Marketing Strategy
Your firm might not be able to host the biggest sweepstakes in history, but you can still cash in on contest marketing. By using a smart strategy, you can use this tool to promote your business, get more leads, and … Read More
How to Choose a Sweepstakes Fulfillment Company
Sweepstakes provide companies with a cost-effective way to build buzz. Clients love them, and there’s no question that they boost business. From a logistical side, however, they can present a number of challenges. Understanding sweepstakes regulations and laws across various … Read More
Sweepstakes Laws in Colorado
The state of Colorado follows general promotion laws and guidelines, including the requirement for material terms (aka official rules and legal disclaimers) that reflect the promotion start and end dates, how to enter, description of how winners will be selected, … Read More
5 Benefits to Working With Sweepstakes Administrators
Launching a sweepstakes, contest, or game takes a lot of work. While some businesses elect to do the research and risk it alone, most brands turn to sweepstakes administrators to help them get the job done. Here are five benefits … Read More
How to Run a Profitable Giveaway
Giveaways are an excellent strategic marketing tool. For just a small cost to your brand, a social media giveaway provides plenty of return on investment. It amplifies the benefits you get from regular social media engagement and creates strong, positive … Read More
International Sweepstakes & Contest Laws You Need to Know
Sweepstakes and contest laws can get tricky in the US. But they can become even more complex (and expensive) when you want to allow residents of other countries to participate. While international promotions are not impossible, you’ll want to make … Read More