16 Ways to Promote Your Sweepstakes

Who doesn’t love having the chance to bag some free swag? Sweepstakes are a simple and relatively inexpensive way to drive some serious traffic to your site and to build a team of advocates for your brand. Successful sweepstakes can … Read More

A Guide to Social Media Contests, Sweepstakes and Their Legality

The age of social media has rapidly transformed the way we communicate and do business. Almost everyone with a mobile device or access to the internet is connected to social media. Facebook has 2.32 billion monthly active users according to … Read More

10 Creative Social Media Contest and Sweepstakes Ideas

These days, running a successful business is all about creative adaptation. One thing you cannot afford to get left behind on is social media trends. These days, companies both big and small are getting their clients involved in sweepstakes and … Read More

10 Sweepstakes Acronyms You Should Know Before Launch

Sweepstakes and contests have existed in many different forms since the 1940s, and they are not showing any signs of waning in popularity. But when you are ready to launch a new sweepstakes, you’ve got to know the lingo. AMOE, … Read More

How to create an amazing promotional campaign

How to Create an Amazing Promotional Campaign

When it comes to marketing your business, brand, product or service a good promotional campaign can provide amazing results. Sweepstakes, contests and games are a great way to spread the word, increase sales, grow your email list and earn new … Read More

Giveaways 101: The No Purchase Necessary Rule

No Purchase Necessary Law & Giveaways

Raise your hand if you’ve totally confused by the “no purchase necessary” rule. If you’re waving that hand high, you are not alone. Most brands agree that it totally defeats their marketing objective to let consumers enter their sweepstakes for … Read More

Facebook promotion guidelines

The Facebook Promotion Guidelines You Need to Know Before Running a Sweepstakes or Contest

If you want to ensure your next Facebook promotion is a success, you’ll want to stay on top of the latest and greatest Facebook Promotion Guidelines. Since Facebook is constantly changing their Algorithms and policies for businesses and pages, it’s … Read More

7 Key Differences Between Sweepstakes and Contests

Clients often interchange the words “sweepstakes” or “giveaways” and “contest” when describing their promotion, but the actual terminology you use to advertise your promotion to the public (and, state regulators) can get you in hot water (or keep you out … Read More

5 Facebook Giveaway Rules Every Marketer Should Know

5 Facebook Giveaway Rules Every Marketer Should Know

If you’re familiar with social media, you know the algorithms are ever changing. Facebook in particular makes changes quite frequently! Luckily, their rules and requirements for running a giveaway or other promotion using their platform have stayed fairly consistent over … Read More

The Ultimate Guide to Online Sweepstakes and Contests for Kids

COPPA Compliant Sweepstakes and How to Run Them

If you’re a kid at heart, strumming up an awesome idea for a promotion for the littles is a dream. But, this is not the time to test boundaries! There are very specific rules laid out for online promotions geared … Read More